Envrionmental
Helping our clients help the environment through eco-marketing. MJE has established a niche expertise in developing sustainability marketing programs and "green" brand identities. The convergence of design and strategy successfully promotes our client's efforts to make the world a better place.
Port of San Diego - Environmental Marketing
Environmental Initiatives
- Infused the Port's environmental values throughout its brand overall image
- Launched green initiatives to position the Port on green attributes
- Developed the creative identity and theme
Tactics
- Brand identity
- Internal and external messaging
- Web site
- Collateral
- Advertising: Print, Web banners
- Hybrid car wraps
- Community outreach
- Sponsorships
Interactive Text Messaging
Port short code: 69944Example: Urban Trees short codes for information on trees:
- Text 69944
- Enter Tree01 - Tree31
- Receive information on the tree and offers on Port tenant specials and incentives
Results
- Organizational change
- Purposeful planning
- Energized employees
- Community recognition
- Award-winning recognition
- American Association of Port Authorities (AAPA)
- Public Relations Society of America (PRSA)
- Creativity Magazine (National)
- International MarCom Awards