MJE Marketing Services Awarded PRSA's Silver Anvil Award of Excellence
First 5 San Diego Good Start Campaign Earns National Recognition for Innovation and Creativity

(June 9, 2010) — SAN DIEGO, CALIF. — MJE Marketing Services received a Silver Anvil Award of Excellence from the Public Relations Society of America (PRSA). The Award of Excellence, which recognizes outstanding strategic public relations planning and implementation, was presented to MJE Marketing Services during the Silver Anvil Awards Ceremony held June 3 in New York City.

MJE Marketing Services received the 2010 Silver Anvil Award of Excellence for its First 5 San Diego Good Start Campaign in the Integrated Communications – Associations/ Government/ Nonprofit category. The Good Start campaign is an in-depth communications program that demonstrably increased utilization and awareness of services for the healthy development of children ages zero to five.

"Through this campaign, referrals to First 5 San Diego programs increased by more than 420 percent," said Barbara Jiménez, First 5 San Diego executive director. "In addition, we raised awareness of our programs from 50 to nearly 70 percent among parents and caregivers of children under five."

"The Award of Excellence recognizes top public relations programs in our industry," James J. Roop, APR, Fellow PRSA, 2010 Awards and Honors Committee chair and president of Roop & Co., Cleveland, Ohio. "To receive an Award of Excellence, programs must be of Silver Anvil caliber and represent some of the finest strategic and creative thinking in our profession."

The American Cancer Society received the Silver Anvil, PRSA's highest award. Among the other award recipients were IBM Corp., Bank of America, Best Buy and IKEA.

The Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 59 categories and subcategories. In the 60-plus-year history of the Silver Anvils, many organizations have been recognized, including solo practitioners, agencies of all sizes, large and small businesses, top corporations, nonprofits, associations and government agencies.